A few months ago we switched over from regular white to-go cups to the more environmentally friendly cups (<– these were brown).Â Â
People were happy, we were happy, the suppliers were happy, and maybe even the planet was happy.
Iâ€™m happy everyone was happy.
That being said – whatever paper cups we have left will be all the cups we have left.
Iâ€™m not ordering more.
We roast coffee for individuals & companies.Â Our mission is to share what we do – and right now that is roasting coffee.
The move to the brown cups was intended to reduce the amount of waste – or at least that’s what we thought.Â
This whole move opened my eyes to how these cups are used and I started to notice things:
- Coffee tastes better when itâ€™s served in a ceramic cupÂ Â
- Ceramic cups act like land line telephones – they force us to limit what we’re doing and limits our movement – resulting in more focus on what’s at hand
- Most important – I see systematically that cups end up in the garbage within 15 minutes (MAXIMUM)
Let’s not fool ourselves into believing that weâ€™re making the world a better place.Â Instead letâ€™s just be honest – itâ€™s stupid and selfish of US to be creating piles of unecessary trash for a matter of a couple minutes of conveniance.
We can easily solve this problem but it’s just slightly less convenient.
Iâ€™m not writing this to wave the Green Peace flag and claim to be the Mother Teresa of environmentalism – being the seller makes me more guilty than anyone.
Moving from white to brown is a baby step and Iâ€™m sure youâ€™d agree that weâ€™re all adult enough to make grown up steps.
So what does this mean?
This means that youâ€™ll have to drink out of one of our ceramic cups, bring your own, buy one of the reusable Stojo cups from companies like ecobox, or even wrap a bunch of rubber bands around a jar and it becomes a cup (click HERE to see).
Am I shooting myself in the foot?Â Â